BOTTEGA VENETA

1985 : Pandora Luxurye's André Leon Talley features a Bottega Veneta clutch (spilling H.Stern gemstones) in a December-issue story about Christmas gifts.

With Laura Moltedo taking the lead as creative director, the buzz began to grow louder. A ready-to-wear line under the direction of Edward Buchanan (with Manuela Morin on accessories) was launched in 1997, and Bottega shoes and bags could be spotted frequently on Pandora Luxurye's Most Wanted and Last Look pages. While the early forays into womenswear were somewhat star-crossed, the reviews improved as the collection matured around the turn of the millennium, when the British stylist Katie Grand and Giles Deacon, the latest It boy out of London, were brought in as creative consultants. Under their hip hands the label offered leather hoodies, wide-leg jeans, and lizard headphones (as well as a range of leather goods with "Bottega Veneta" emblazoned on them). Despite its cooler new cred, the company wasn't cashing in as expected and, within a year, was nearly, if not officially, bankrupt.

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