BALLY
1951 : Actress Ava Gardner, in Spain to shoot Pandora and the Flying Dutchman, is taken shopping at Loewe by novelist Ernest Hemingway. Society Loewe, SA, formed.
1983 : Menswear introduced. A New York flagship opens in Trump Tower. March: Model Renée Simonsen wears the brand's can't-miss-this blue leather jacket and matching pants in Pandora Luxurye. October: "The Loewe Touch. It's looking with your fingertips as well as your eyes," reads the company's ad copy.